Yesterday I straightened shelves. In retail, it’s called many names, front-face, zone, or recovery. In other words, make things look nice and move product from the back of the shelf so customers can get to it easily.
Now this being a “regular” grocery store, not a healthy one like where I used to work, I am utterly amazed at the amount of crap foisted upon the American people. Utter garbage, loaded with artificial ingredients with unpronounceable names, preservatives, and glow-in-the-dark colors.
‘Course this isn’t news to me. I’ve been writing and researching about food for almost 20 years now.
A case in point is the selection of a cookie named “Oreos.”
How about “Cheerios?” These are two standards of the grocery industry, they’ve been around for decades.
Remember when there was only one kind of Oreos and Cheerios?
I counted no less than 37 different versions of Oreos on our shelves. Some were different sizes of the same thing but the overall dizzying array of selections: Oreos, Double Stuf’d, Mega Stuf’d, Golden, DS Golden, Birthday Cake, Mint, Peanut butter, Chocolate, Red Velvet, Chocolate Peanut Butter, Carrot Cake, and Lemon. Then there were variations of “Thins” – think skinny Oreos- Classic, Golden, Mint, Chocolate. This wouldn’t have been enough so they had to make “Thins Bites.” Then “Thins Chocolate Covered.”
The kicker was “Oreo Cookie Crumbles.” They take the broken ones from production and bag them up for you to buy.
Why?
If you want Oreos on your ice cream or in/on anything else – why not just smash them up yourself?
Oh, wait – I forgot! It’s Corporate Greed 101. Sell anything to make money.
God forbid we should inconvenience the customer! It’s too much trouble for them to smash up Oreos by hand or whiz them up in a food processor for a few seconds, isn’t it?
Don’t even get me started on the Cheerios. There are 19 different selections listed on the Cheerios site: We had 18 various ones & sizes in our store ranging from Regular, Blueberry, Frosted….. well, check out the link to the Cheerios page. It’s ridiculous.
I waded through Triscuits: We had about 15 sizes/varieties or so on our shelves. There were 37 different kinds listed on the Triscuit website, including “minis,” “thin crisps.”
Let’s not go there on Pop-Tarts, either!
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